About

Seth D. Kornfeld
Product Design & Strategy

I am a strategic thinker who understands the value of starting with the question, ‘why?’ I facilitate workshops to help product teams explore problem spaces together, drawing from their different perspectives and needs. My goal is to bring clarity, help define shared objectives, and forge a path towards success.

Expertise:

  • Discovery workshops
  • Stakeholder interviews
  • Goal and strategy development
  • User interviews
  • Persona development
  • Heuristic evaluations
  • User workflow evaluation
  • Information Architecture
  • Information visualization
  • Concept development
  • Prototyping
  • Usability testing and analysis

For over 20 years I have enjoyed synthesizing user needs and business objectives into successful solutions.

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